Table of Contents
1. Introduction
2. The Power of Web-video
3. Understanding Tourism Marketing
4. Shooting Effective Promotional Holiday Videos
4.1.Making your interviewees feel at ease
5. Understanding the Basics of Videography
5.1. Equipment
5.2. Shooting professional video
5.3. Light and composition
5.4. Controlling your camera
5.4.1 Exposure
5.4.2. Shutter speed
5.4.3 Aperture
5.4.4. White balance
5.4.5. Recording good audio
6. The Editing Process
6.1. Editing software
6.2. The principles of editing
6.3 Effective Editing
6.4. The importance of music and sounds
6.5. The basic structure
6.6. Branding your video
6.7. Reviewing your work
6.8. Compression and uploading


