More than 260,000 people have watched Authentic Holiday Films on YouTube alone
More than 83% of travelers in the U.S. use the Internet to research or book travel, according to Prospectiv’s 2006 nationwide Travel Poll.
More than half of UK internet users book their holidays directly online new research conducted by Nielsen/NetRatings on behalf of marketing agency Harvest Digital and pan-European advertising network Adviva have revealed.
Podcasting
News reported in September of 2007 that the online video audience in
the U.S. is now 134 million (representing ¾ of all U.S. Internet
users), with the average viewer watching 68 videos online a month, or
more than two per day.
Hotelmarketing.com reports in its Oct. 2, 2007 issue that a nationwide survey by Taylor Nelson Sofres (TNS) for Google and AOL
found that more than ¾ of respondents said online video was as good as
television for learning about advertisers, with more than 6 in 10
respondents saying they had taken some action after watching an online
video ad.
The
Hospitality Sales & Marketing Association International reported on
Sept 4, 2007 that a recent Travel Industry Association/Ypartnership
TravelHorizons-- study found that two-thirds of online adult leisure
travelers consume online video and audio clips.
The Wall Street Journal reported on Aug. 14, 2007 that Cisco
says consumer video will be responsible for a significant portion of
the Internet-based traffic increases from 2006 to 2011, with video
streaming and downloads increasing from 9% of all consumer Internet
traffic last year to 30% in 2011.
Burst
Media’s 2006 nationwide survey of online video viewers found that video
reaches beyond the youngest equally as likely to view online content as
the 18-24 demographics, with the 35-44 and 45-54 age groups age group
