Using Authentic Holiday Films to market your holidays may benefit you in various ways:

  Raise the number of enquiries by sharing your video on Youtube and Facebook

  Increase your booking conversion by making your holidays more tangible

  Create a more engaging and personal website by offering video and testimonials

  Provide a full view of hotel rooms by offering a short online video

  Use interactive maps to promote your destination

  Showcase your videos at travel shows and agents using a DVDs

  Increase your search engine listing through videos on Youtube

  Enjoy free Advertisement with your video on Facebook, Myspace, Google and Yahoo

  Learn how to shoot your own video with the help of a detailed manual

  Capture the German market by creating videos in German 

Statistics:

• The Adventure Company in the UK was able to double their enquiries and sales through responsibletravel.com for their popular family holiday in Egypt, over a 2-year period, after employing a video in 2006.
  

• Caserio del Mirador, a villa in Spain, received six times as many enquiries and quadrupled its sales from 2006 to 2008, compared to the previous two years, while a small walking company in Spain, Walk Andalucia, managed a 6-fold increase in sales, in the same 2-year period, thanks to a video on responsibletravel.com.
  

• More than 300,000 people have watched Authentic Holiday Films on YouTube alone
  

• More than 83% of travelers in the U.S. use the Internet to research or book travel, according to Prospectiv’s 2006 nationwide Travel Poll.
  

• More than half of UK internet users book their holidays directly online new research conducted by Nielsen/NetRatings on behalf of marketing agency Harvest Digital and pan-European advertising network Adviva have revealed.
  

• Podcasting News reported in September of 2007 that the online video audience in the U.S. is now 134 million (representing ¾ of all U.S. Internet users), with the average viewer watching 68 videos online a month, or more than two per day.

• Hotelmarketing.com reports in its Oct. 2, 2007 issue that a nationwide survey by Taylor Nelson Sofres (TNS) for Google and AOL found that more than ¾ of respondents said online video was as good as television for learning about advertisers, with more than 6 in 10 respondents saying they had taken some action after watching an online video ad.

• The Hospitality Sales & Marketing Association International reported on Sept 4, 2007 that a recent Travel Industry Association/Ypartnership TravelHorizons-- study found that two-thirds of online adult leisure travelers consume online video and audio clips.

• The Wall Street Journal reported on Aug. 14, 2007 that Cisco says consumer video will be responsible for a significant portion of the Internet-based traffic increases from 2006 to 2011, with video streaming and downloads increasing from 9% of all consumer Internet traffic last year to 30% in 2011.

• Burst Media’s 2006 nationwide survey of online video viewers found that video reaches beyond the youngest equally as likely to view online content as the 18-24 demographics, with the 35-44 and 45-54 age groups age group

Testimonials for Authentic Holiday Films:

"We are having our best season yet. I know definitely that whenever we have referred inquiries to the Video on the site it has had a positive result."

“I have worked with Thomas on several projects and he always delivers the goods. But one thing I didn't expect from working with Thomas was an increase in web traffic. Video is the ultimate viral marketing tool. We got 15 pages of listings in Google for www.bigozmusic.com.au even before the site was launched! These listings were all from videos posted on sites such as youTube."

"Working with Thomas has been very productive. During the shoot he was ensuring we had sufficient creative footage to be flexible in later editing, and the finished product is very impressive. The whole process has been a pleasure, and a cost effective way for us to show our clients aspects of our products that are difficult to describe in words alone. Thanks Thomas!"

Russell Boswell, www.wilderness-challenge.com.au

"We met Thomas when we contracted him to do a Fraser Island video which was initially for the Responsible Travel site in the UK. However once Thomas had completed the Fraser video we then asked him to do Kingfisher Bay Resort, Eurong Beach Resort and Fraser Explorer Tours and Cool Dingo Tours, as well as flash files up to a couple of minutes each for use on the website. His rates are extremely reasonable and he does a great job. Check out the new Kingfisher site for some examples of his work - all the video footage and flash files on the site are Thomas' -  the videos, accommodation, junior rangers, interactive map etc."

Kerry Brough, Marketing Director, www.kingfisherbay.com

"My conversion rate went over 20% today, I am so pleased!!  Things are going well we are pretty booked up now for the summer. Thank you for your contribution to our little project up here on our mountain (06/02/07)... Having a short video on our website has enabled us to get a message to our audience that sound and pictures can do better than text on a page. ...We all thoroughly enjoyed working with Thomas and have a fabulous DVD and video to show potential clients as well as friends, family and existing clients.  We look forward to working together again." (13/06/06)

Sarah Robinson, Villa Owner,  www.villajalon.com

"I certainly think that adding your video to our website has been a very powerful marketing tool.  It is difficult for me to quantify this but certainly my conversion rate with Responsible Travel has hit almost 20% and that’s good!"

Elaine Smith, Marketing Manager,  www.walk-andalucia.com

For more testimonials please click here

Some of the companies using Authentic Holiday Films to promote their holidays: